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Business by Referral Podcast

May 14, 2018

Financial Structure 


In this episode, Virginia and Kerian Herbert discuss: 

  • How Kerian became a financial analysis 
  • The causes of negative revenue 
  • What the financial analysis does for your company 
  • Why it's not a good thing to have money just sitting in the bank 

Key Takeaways: 

  • If you can get the company making money in the first year then, the business can withstand stuff 
  • Some small businesses are not even generating the three main financial statements 
  • The cash flow statement is the most important statement 
  • If a financial analysis has done their job right, after awhile you don't need one 

"We dug a little further and it turned out that he was short changing himself, and he didn't even know!" — Kerian Herbert 


About Kerian Herbert: In the Big Business world of Financial Planning and Analysis (FP&A), Kerian posessed a successful track record of building the capacity of finance teams through coaching, mentoring and fostering an environment where they can take risks, learn by making mistakes, and win in the end. Now she is bringing this knowledge into the Small Business arena! There, she is providing financial structure and business performance awareness to small and mid-sized Construction companies and Primary General Contractors where she is providing long-term growth strategies and mechanisms to Track.Analyze.Focus.& IMPROVE! 



Reach Me Here: 

Twitter: @TheReferralDiva 



Connect with Kerian Herbert:   




Show notes by Podcastologist: Jessie Taylor 


Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.