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Business by Referral Podcast

Jul 25, 2022

Meet John Jantsch

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

Virginia and John Talk About:

  • How John got his start
  • The importance of marketing STRATEGY for small business
  • How to AMPLIFY your referrability
  • Powerful ways to multiply your referrals


  • Strategy BEFORE tactics
  • Strategy is how you get to charge a premium for what you do
  • STOP begging for business
  • You need more than one way to get a referral
  • Add VALUE.  Educate. Teach.
  • Want referrals? Make it easy!

Connect with John on LinkedIn:

Take John’s marketing strategy assessment!

John would like to meet: Matthew McConaughey