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Business by Referral Podcast

Nov 12, 2018

About Bob Burg


Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.

Although for years he was best known for his book, "Endless Referrals," over the past few years it’s his business parable, "The Go-Giver" (coauthored with John David Mann) that has captured the imagination of his readers. "The Go-Giver" shot to number six on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached number nine on BusinessWeek. Since its release it has consistently stayed in the top 25 on 800ceoread’s Business Book Best Seller List. It’s an international bestseller and has been translated into 21 languages. It is Bob’s fourth book to sell over 250,000 copies.

Bob believes his newest books, "Adversaries Into Allies: Win People Over Without Manipulation or Coercion" and “The Go-Giver INFLUENCER” are by far his most important work yet.

Drawing on his own experiences and the stories of other influential people, he offers five simple principles of what he calls Ultimate Influence — the ability to move people to your side in a way that leaves everyone feeling great about the outcome… and about themselves!


In this episode Virginia and Bob discuss:

  • The importance of having systems and a predictable process to ensure success
  • Why it is important to master your emotions
  • The dangers of rationalizing (rational – lying)
  • Spending MORE time in RESPOND-mode and LESS time in REACT-mode
  • Why overcoming confirmation bias is essential to creating positive relationships


Key Takeaways:

If you want to be an influencer….


  • Master Your Emotions
  • Step into the Other Person’s Shoes
  • Set the Frame. 
  • Communicate with Tact and Empathy.
  • Let Go of Having to be Right. 



How to reach Bob Burg:


Download the first two chapters of Bob’s new book:

The Go-Giver Influencer at